This Streamline Moderne/Art Deco style building was the former headquarters of Merle Norman Cosmetics. Its ornate and stylish design reflected Norman’s prosperity and the building towered above most of Main Street’s low-rise commercial structures. The Streamline styling of this building is a distinctive interpretation of an architectural movement, which suggested dynamism, progress, and optimism. The unique combination of complex curves, pylons, and a prominent circular cupola distinguish this building. The building also symbolizes the success of a Santa Monica business during the peak years of the Depression.